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E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming...

The past twenty years have seen an extraordinary growth in the use of quantitative methods in financial markets. Finance professionals now routinely use sophisticated statistical techniques in portfol...

The subprime mortgage crisis has already wreaked havoc on the lives of millions of people and now it threatens to derail the U.S. economy and economies around the world. In this trenchant book, best-s...

A textbook for a one-semester graduate course in operations research. The arrangement is primarily according to the type of scheduling problem rather than the technique of its solution. Some of the so...

Manual de inglês técnico e negócios internacionais. Escrito em inglês, combina de maneira gradual e didática, práticas de comércio exterior com estruturas lingüísticas. Além de textos com abordagem mu...

Tompkins/White/Bozer/Tanchoco is the leading facilities planning book on the market, today. Its blending of breadth and depth of coverage are unmatched. Thousands of engineering students and practitio...

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, o...

Human Resources are the most important resource that a firm commands and should be regarded as capital, a factor of production in which managers invest today in order to realize future profits. This b...

Hill (Louisiana State U.), Griffiths and Lim (both U. of Melbourne) present an updated edition of Hill, Griffiths, and Judge´s Undergraduate Econometrics, 2nd edition (Wiley, 2001), which gives studen...

The most practical, authoritative guide to GAAP Wiley GAAP 2010 is a thorough study and analysis of all generally accepted accounting principles (GAAP) set forth in the pronouncements of the FASB (...

Written by two highly experienced authors, this new text provides a concise, global approach to logistics and supply chain management. Featuring both a practical element, enabling the reader to ‘do’ l...

Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers brin...

As far as reliable investments go, real estate is the best wealth-builder in the universe. In Unlimited Riches, bestselling author and mega-successful real estate investor Robert Shemin shares his pro...

From the "Father of Candlesticks" - penetrating new Japanese techniques for forecasting and tracking market prices and improving market timing Steve Nison has done it again. The man who revolutionized...

Leasing is one of today´s more complex forms of financing, and, unless you have extensive experience in this arena, making informed decisions can be difficult. Over the life of a lease, its risks and ...

A thorough trading guide from a professional trader The Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in--depth ...

In the business world, recent years have seen a growing acknowledgement of the value of intangible assets rather than physical assets. This has precipitated a crisis in the accounting industry: the ac...

Stories from Nokia, Dell, UPS, Toyota, and other companies show how firms can reduce their vulnerability to high-impact distributions, from earthquakes to strikes, from SARS to terrorism, and use them...

Como o país está crescendo em ritmo cada vez maior e globalizado, os profissionais que saibam se comunicar bem em inglês estão em grande vantagem e são procurados por empresas nacionais e internacio...

Now in its fourth edition, this definitive text explains the nuts and bolts of modern logistics and distribution in accessible language. Newly updated, it includes revisions to essential areas such as...

This topical volume analyzes the impact of the 2008 financial crisis. It considers the origins and explanations of the current crisis, examines the regulatory implications and, with specific focus on ...

This comprehensive and important volume examines the financial crisis, and addresses issues that are currently at the heart of many policy discussions taking place around the world today.

Fast track route to growing your business through the entrepreneurial management of new ventures Covers the key areas of corporate venturing from identifying the main options to setting objectives, an...

MARKET AND NON MARKET HIERARCHIES THEORY OF INSTITUTIONAL FAILURE

Following a computer program orientation, Core Concepts focuses on more than just concepts. It actually shows how to effectively do project management. The book is organized around the project managem...

Behavioural Theory of the Firm has become a classic work in organizational theory, and is one of the most significant contributions to improving the theory of the firm. This second edition includes ne...

Presents the author´s outline for achieving sustainable and equitable global prosperity that addresses key needs in the areas of environmental responsibility, energy, and biodiversity, in a cautionary...

With its myriad of techniques, concepts and formulas, business statistics can be overwhelming for many students. They can have trouble recognizing the importance of studying statistics, and making con...